COMMUNICATIONS ART II
COMMUNICATION ART 11 BY EGURIASE S. M . OKAKA Any communication disseminated in this world or beyond must have a process or channels through which the information gets to us. This process is the medium we intend to consider. The ability to get a message or information transmitted to an heterogeneous audience brings completeness in such process. This is where we can say of the Mass Media as a vivid channel in getting messages across to a large number of people at the same time. We can say of communication as the dissemination of information from person to person or from place to place as the cast may be. This can only reach a few people, it can only be better still when a disseminated information can reached a mass audience; that is when we employ the use of mass media to get to a large number of people at the same time and place as the case may be. Therefore, we can refer to Mass Communication as that information or message sent via a mass medium like radio and tel...